2006年01月08日
Attentionã®ã‚‚ãŸã‚‰ã™å¹»æƒ‘？(Microsoftã®ãƒ©ã‚¤ãƒãƒ«ã¯Googleã§ã¯ãªã„)
Microsoftã«ã¨ã£ã¦ã€Googleã¯ã€Competitorsã§ã¯ãªãã¦ã€Threatãªã®ã§ã‚る。ã“ã®ï¼’点を混åŒã—ã¦ã„るエントリãŒå¤šã„よã†ãªæ°—ãŒã—ã¦ãªã‚‰ãªã„。ãã‚Œã¯ã€AttentionãŒã‚‚ãŸã‚‰ã™å¿ƒç†çš„影響ãŒå¤§ãã„ã®ã§ã¯ãªã„ã‹ã€‚
Consumer Electronics Showã«ã¦ã€ãƒ“ル・ゲイツæ°ã¯ã€ä»¥ä¸‹ã®ã‚ˆã†ã«Googleã«ã¤ã„ã¦è¨€åŠã—ã¦ã„ãŸã€‚
World News, Financial News, Breaking US & International News | Reuters.com
　Media coverage focuses on Microsoft Corp.'s competition with Google Inc. , but Chairman Bill Gates sees IBM and not the Web search leader as its biggest challenger.
マスコミã¯ã€Microsoftã®ç«¶åˆç›¸æ‰‹ã¯ã€Googleã§ã‚ã‚‹ã¨ã‚ˆã書ã„ã¦ã„ã‚‹ãŒã€ãƒ“ルゲイツæ°ã¯ã€IBMã“ããŒã€Webサービスã®æœ€å¤§ã®Challengerã¨ã—ã¦ã€æ‰‹å¼·ã„競åˆç›¸æ‰‹ã§ã‚ã‚‹ã¨èªè˜ã—ã¦ã„ã‚‹ã¨è¿°ã¹ã¦ã„る。
　"People tend to get over focused on one of our competitors. We've always seen that," said Gates, comparing the potential threat of Google's search capabilities to past competitors such as Internet browser Netscape and Sun Microsystems Inc.'s Java programming language.
éŽåŽ»ã®NS(ブラウザ)ã‚„SUN(Java環境)ã§ã®ç«¶åˆç›¸æ‰‹ã«ãªãžã‚‰ãˆã€Googleã¯ã‚ãã¾ã§ã‚‚Web検索サービスã¨ã„ã†é™å®šã—ãŸåˆ†é‡Žã§ã®ç«¶åˆç›¸æ‰‹ã«éŽãŽãªã„ã¨ã„ã†èªè˜ã§ã‚る。
　IBM, which offers computer services, software and hardware, poses a challenge to Microsoft in defining how Web services will work together in the future.
å°†æ¥ã¯IBMã¨Webサービスã«ç½®ã„ã¦ä½•ã‚‰ã‹ã®å”æ¥ã‚’è¡Œã„ãŸã„模様。IBMã®HW/SWã®ãƒãƒªãƒ¥ãƒ¼ãƒã‚§ãƒ¼ãƒ³ã‚’利用ã™ã‚‹æˆ¦ç•¥ã§ã‚‚ã‚ã‚‹ã®ã ã‚ã†ã€‚
ã‚‚ã†ï¼‘ã¤ã‚¨ãƒ³ãƒˆãƒª(æ —åŽŸæ½”æ°ã«ã‚ˆã‚‹Miscosoft社ã®è«–è©•ã§)を引用ã™ã‚‹ã€‚
MicrosoftãŒã€Œã‚µãƒ¼ãƒ“スã¨ã—ã¦ã®ã‚½ãƒ•ãƒˆã‚¦ã‚§ã‚¢ã€ã®ãƒ“ジãƒã‚¹åŒ–ã«è‹¦æ…®ã—ã¦ã„ã‚‹é–“ã«ã€ç€ã€…ã¨ãƒ¦ãƒ¼ã‚¶ãƒ¼ã¨æŠ•è³‡å®¶ã®ãƒžã‚¤ãƒ³ãƒ‰ã‚·ã‚§ã‚¢ã‚’ç²å¾—ã—ã¦ããŸã®ãŒè¨€ã†ã¾ã§ã‚‚ãªãGoogleã§ã‚る。Googleã¯ã‚½ãƒ•ãƒˆã‚¦ã‚§ã‚¢éƒ¨å“ã§ã¯ãªãã€ã‚¢ãƒ—リケーションãã®ã‚‚ã®ã‚’æä¾›ã™ã‚‹ã“ã¨ã€ãã—ã¦ã€åºƒå‘ŠåŽç›Šãƒ¢ãƒ‡ãƒ«ã«ã‚ˆã‚Šãƒ¦ãƒ¼ã‚¶ãƒ¼ã«å¯¾ã—ã¦é«˜åº¦ãªã‚µãƒ¼ãƒ“スを無償ã§æä¾›ã™ã‚‹ã“ã¨ã§æˆåŠŸã—ãŸã€‚
マインドシェアã¨ã„ã†æ„味ã§ã¯ã€Googleã¯éžå¸¸ã«æˆåŠŸã‚’åŽã‚ãŸã€‚ã“ã“ã®ã¨ã“ã‚５年間ã€Googleã¯ã€APIを公開ã—ユーザーãŒè‡ªç”±ã«ã‚µãƒ¼ãƒ“スを使ãˆã‚‹ã‚ˆã†ã«ã™ã‚‹ã¨ã„ã£ãŸãƒ¦ãƒ¼ã‚¶ãƒ¼ã‚¨ãƒ³ãƒ‘ワーメントã«ã‚ˆã‚Šã€ãƒ¦ãƒ¼ã‚¶ãƒ¼ã®å¿ƒã‚’æ•ã‚‰ãˆã€ã¾ãŸã€ãƒã‚¤ãƒ†ã‚¯ã«ã‚ˆã‚Šã€ã‚¢ãƒ«ãƒ•ã‚¡ã‚®ãƒ¼ã‚¯ã®çŸ¥çš„好奇心を擽りã€Attentionを集ã‚ã€Attention Economyを築ã„ã¦æ¥ãŸã€‚
Attentionã¨ã„ã†é¢ã§ã€ã“ã‚Œã¾ã§Windowsã®è¼ã‹ã—ã„時代を得ãŸMicrosoftã«å¤‰ã‚ã£ã¦GoogleãŒæ³¨ç›®ã‚’æµ´ã³ã‚‹ã‚ˆã†ã«ãªã£ã¦ãã¦ã„ã‚‹ã¨ã„ã†æ„味ã§ã€å¤šãã®äººãŒã€Microsoftã®æœ€å¤§ç«¶åˆç›¸æ‰‹ã¯ã€Googleã§ã‚ã‚‹ã‹ã®ã‚ˆã†ãªéŒ¯è¦šã‚’æŒã£ãŸã€ã‚ã‚‹ã„ã¯æœŸå¾…を抱ã„ã¦ã„ã‚‹ã®ã§ã¯ãªã„ã‹ã€‚ãã®çµæžœã€æ—¢å˜äº‹æ¥ã«å¯¾ã—ã¦ã¯ã€ç›´æŽ¥ç«¶åˆã¯ã—ãªã„ãŒã€Web2.0ãªã©ã®æ–°è¦äº‹æ¥ã«é–¢ã—ã¦ã¯é…れをå–ã£ã¦ã„ã‚‹ãŸã‚ã€æ—¢å˜äº‹æ¥ã«ã‚‚何らã‹ã®å½±ã‚’è½ã¨ã—ã¦ãã¦ã„ã‚‹ã®ã§ã¯ãªã„ã‹ã€‚(ã“ã“ら辺もã†å°‘ã—分æžãŒå¿…è¦ãªã®ã§ã™ãŒã€åŠ›ä¸è¶³ã«ã‚ˆã‚Šã€çºã‚ã‚‹ã“ã¨ãŒå‡ºæ¥ã¾ã›ã‚“ã§ã—ãŸ)
明らã‹ã«Microsoftã«ã¨ã£ã¦Googleã®å˜åœ¨ã¯è„…å¨ã ã‚ã†ã€‚Ozzieæ°ã®ãƒ¡ãƒ¢ã«ã‚‚「ãªãœã€Microsoftã¯Googleã®ã‚ˆã†ã«ã§ããªã‹ã£ãŸã®ã‹ã€ã¨ã„ã†ã‚ã›ã‚ŠãŒè¦‹ãˆã‚‹ã‚ˆã†ã«æ€ãˆã‚‹ã€‚
Microsoftã¯Attentionã®ç²å¾—ã¨ã„ã†é¢ã§ç„¦ã£ã¦ã„るよã†ã 。ã“ã®äº‹ã‹ã‚‰ã€æ±Ÿå³¶ã•ã‚“ãŒCNETã§æ›¸ã„ã¦ã„るよã†ã«Attentionã¯2006å¹´ã®é‡è¦ãªã‚ーワードã§ã‚ã‚Šã€å„ä¼æ¥ã¨ã‚‚Attentionを如何ã«ã—ã¦ç²å¾—ã—ã¦ã„ãã‹æˆ¦ç•¥ã‚’打ã¡ç«‹ã¦ã¦ã„ã‹ãªã‘ã‚Œã°ãªã‚‰ãªã„ã ã‚ã†ã€‚
ã€é–¢é€£ã‚¨ãƒ³ãƒˆãƒªã€‘
ブルーオーシャン戦略をå–ã‚‹Microsoft社 - β. (Bee’s Blog)
kakihara.org - blog : デスクトップ検索ã¨ã‚¢ãƒ†ãƒ³ã‚·ãƒ§ãƒ³ãƒ»ã‚¨ã‚³ãƒŽãƒŸãƒ¼
展望2006：アテンション・エコノミーã®æœ¬æ ¼åŒ–:ニュース - CNET Japan
FPN-アテンション・エコノミーã¨ã„ã†ã‚ーワードã§è¦‹ã‚‹2006年。
æ³æœ«ã‚µãƒ¼ãƒ“ス [パワãƒç‰ˆã€€ãƒ–ãƒã‚°ã€ã‚°ãƒ¼ã‚°ãƒ«ã€ã‚¢ãƒ†ãƒ³ã‚·ãƒ§ãƒ³] - higuchi.com blog
ã€é–¢é€£æ›¸ç±ã€‘
